I'm an independent organic marketing consultant.

People hire me when they need a greater level of analytical depth than most SEO agencies and consultants can provide.

Clients have come to me for help with:

  • sizing opportunities and planning SEO investments
  • diagnosing the causes of long-term traffic stagnation
  • forecasting ranking improvements through regression modelling
  • defining keyword strategies for niche, competitive industries
  • measuring language accessibility and usability of customer support content
  • analysing and segmenting customer behaviour


My typical project is a big, one-off strategic analysis, but I’m open to long-term partnerships where there’s a strong fit.

Before starting my own consultancy, I held senior roles in SEO, content strategy and UX.

Agency-side, my clients included Calm, Trustpilot, Adidas and Specsavers. I've also worked in-house for fast-growing startups like Cuvva.

When it comes to new clients, I’m less interested in an organisation’s size or industry than in the mindset of the people I work with. I like collaborating with curious, thoughtful teams who value precision and deep analysis.

If that sounds like you, drop me a line.